sophielouisew_: The Life Of Being A Beauty PR Intern

Sunday, 30 June 2013

The Life Of Being A Beauty PR Intern - Week Four

only two weeks left - what?!

Monday

come on guys, we know the Monday morning drill by now - going through the weekend press with sendouts too. in the afternoon we were taught how to do evaluation. this is basically taking all the press which our clients have been featured in and evaluating it (obviously) - so putting a value on it based on how many people will have seen it and how many sales it will generate. i was given a few of our clients to go through and this took up the rest of the day!

Tuesday

the final draft on the e-blast i was talking about last week was decided and sent out. there was then more independent evaluation to be done. this may not sound like a lot to some of you, but it can take a while to find all the information you're after for some of the press and to decide on a value for it! it's nice to be busy and know i'm doing something which is significant!

Wednesday

finished up the evaluations and did a big search for any reviews or articles which may have been missed and added any of those into the evaluation sheets. then in the afternoon we were set the task to go through our database of blogger/magazine/online contacts and make sure it was all up to date and if there were people on there who were no longer active, and to add on anyone who we thought should be on there!

Thursday

in the morning i carried on with the database update, but we were down to one computer between two of us in the afternoon so we had to split it between us for what we needed to do, so there were lots of little tasks that needed doing - making sure the showroom was fully stocked, the stock room was tidy and that the best of the coverage our clients had had was all mounted up. then there was prep to be done for a mailing for one of our clients. also treated to burgers for lunch... which seems to have started a burger-fest for me with 4 in as many days now...

Friday

the morning included finishing the mailing, a couple of big send outs and then onto carrying on with the database update. towards the end of the day a pretty hefty delivery turned up so once we'd started putting that all away, it was soon time to go home! there were also a few treats which turned up at the office...