Find us on Google+ sophielouisew_: The Life Of Being A Beauty PR Intern - Week Four

Sunday, 30 June 2013

The Life Of Being A Beauty PR Intern - Week Four

only two weeks left - what?!

come on guys, we know the Monday morning drill by now - going through the weekend press with sendouts too. in the afternoon we were taught how to do evaluation. this is basically taking all the press which our clients have been featured in and evaluating it (obviously) - so putting a value on it based on how many people will have seen it and how many sales it will generate. i was given a few of our clients to go through and this took up the rest of the day! 

the final draft on the e-blast i was talking about last week was decided and sent out. there was then more independent evaluation to be done. this may not sound like a lot to some of you, but it can take a while to find all the information you're after for some of the press and to decide on a value for it! it's nice to be busy and know i'm doing something which is significant! 

finished up the evaluations and did a big search for any reviews or articles which may have been missed and added any of those into the evaluation sheets. then in the afternoon we were set the task to go through our database of blogger/magazine/online contacts and make sure it was all up to date and if there were people on there who were no longer active, and to add on anyone who we thought should be on there! 

in the morning i carried on with the database update, but we were down to one computer between two of us in the afternoon so we had to split it between us for what we needed to do, so there were lots of little tasks that needed doing - making sure the showroom was fully stocked, the stock room was tidy and that the best of the coverage our clients had had was all mounted up. then there was prep to be done for a mailing for one of our clients. also treated to burgers for lunch... which seems to have started a burger-fest for me with 4 in as many days now...

the morning included finishing the mailing, a couple of big send outs and then onto carrying on with the database update. towards the end of the day a pretty hefty delivery turned up so once we'd started putting that all away, it was soon time to go home! there were also a few treats which turned up at the office...

and guess who actually managed to take four OOTD's this week!? maybe we'll get to the full five before i finish...

Outfit One
Jumper - Primark
Necklace - Ebay

Outfit Two 
Jumper - Ebay
Disco Pants - ASOS

Outfit Three 
Dress - ASOS
Scarf - Ebay

Outfit Four 
Dress - New Look 
Belt - River Island 
Necklace - Ebay

don't forget to enter my 100 follower givveaway by clicking here where you could win a £75 fashion & beauty bundle! 


  1. ooh those D&G products look lovely!

    from helen at thelovecatsinc | bloglovin

    1. ooh, they are! definitely got a little spoilt there! xx

  2. My D&G blush just ran out! Maybe I need a new one ;)

    Blog | Cocochic
    Bloglovin |

  3. Love reading these posts, it's so interesting to hear what you get up to as an intern! And those shorts from the first outfit are so nice, I'm in desperate need of some for summer :). Also, just to let you know, I've seen that you're following me on GFC, but feel free to follow me on bloglovin' instead xx


    1. i'm glad you're enjoying! will do so now. xo

  4. Such an interesting read Sophie :) xo